Why I asked Common Ground to build my site

What a parent found when they searched for me

I have cared for babies since I was eighteen, starting in the infant room of a daycare in Atlanta in 1991. I moved to Phoenix in 2023. I work overnight. I am a Newborn Care Specialist and a newborn sleep specialist, and I have written three children's picture books.

If a parent in Phoenix typed my name into a search box, almost none of that came up. I had no site for my care business. The old one was gone, while three profiles still pointed to it. My profiles disagreed with each other about my city, my years in the work and how many books I had written. And someone with a very similar name who works in healthcare sat high in the results.

That last one worries me most. I am not a medical provider and I never claim to be. A search engine that blends me with someone licensed is the worst mistake it could make about me.

Why Common Ground

I wanted to build my online presence, and I wanted it done right: up to date, searchable, clean, branded correctly and refreshed. I wanted one clean record of who I am on a domain with my own name, and someone who treated that as the job and the brochure as the second job. I did not want to spend my days on a website. I wanted to get back to the babies.

Common Ground had done that kind of work for others. They had rebuilt the pages for a residential building so search and AI answer engines could read every one, they had set a standard for how their own sites are written to be found, and they had done a full brand and site for a deep technology company. The thread was the same each time: one cited source, readable by people and by machines. That is what I needed, only about one person.

Jesse Fowler handled my strategy and build. I wanted someone who would write it in my own words, and he did. Every line came from my own emails and documents, with a note of where each fact came from. Nothing in it is a medical claim. It names a city, never a street.

Why I thought it was the right fit

They started with identity. The first thing they built was a reference page about me, written the way an encyclopedia would write it. It has a short box of facts, a line that tells me apart from other people who share my name, and a numbered source behind every claim. My credentials each show who issued them and when.

They also thought about what machines see. Behind the page is structured data that ties me, my business, my services, my three books and my credentials into one entity, linked to my verified profiles. There is a plain-text summary for AI tools too.

And they designed it around my work. The site opens at 7 pm with a sunset and a night scene, and one tap turns it to 7 am and a photograph of my mornings. They used my own photographs wherever I had one. I sent new ones three times in the first two days, and each batch was live the same night.

What came of it

The site went live three days after I asked. On September 30, 2026, the live build scored 100 for performance, accessibility and best practices on mobile. A 110-point checklist for search and AI readiness closed with 89 items passed or fixed. Seventeen are waiting on me, because they are accounts only I can claim.

The part I trust most is a boring one. Nothing ships unless every reference in the structured data resolves and every page has one title, one heading and an address of its own. I trust the people who check their own work.

When someone searches my name now, they find me.

Credits

• Common Ground VenturesCreated by Common Ground Ventures. Strategy and build.

Related Common Ground Ventures work

A person or a company that does real work and has no clean record of it online has the same problem as every other. Common Ground has solved it for a building's residence pages, a deep tech company and an advisory office, and the fix is the same: one cited source, readable by people and by machines.

On the record

• Jackie Allison on the Common Ground wiki